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Peran Intuisi dalam Inovasi

5 Comments 08 February 2008

Roles of Intuition in Innovation

Sebuah penelitian yang sedang dilakukan oleh mahasiswa doktoral ilmu manajemen FEUI, Sdri Pepey R Kurnia, menemukan bahwa intuisi dan kapabilitas mempengaruhi percepatan pengembangan produk dalam organisasi. Semakin tinggi intuisi dan kapabilitas, semakin tinggi probabilitas organisasi mempercepat pengembangan produknya. Temuan ini dapat dikaitkan dengan peran intuisi dalam inovasi, dalam usaha organisasi menciptakan perubahan mendasar dalam relasi atau hubungan antara nilai (yang dipersepsikan oleh konsumen atau pasar) dan harga sehingga menghasilkan kesuksesan tidak hanya teknis dan komersial tetapi juga ekonomi.

Mengapa intuisi dan kapabilitas mendorong percepatan pengembangan produk?
Mengapa intuisi dan kapabilitas mendorong inovasi?
Bilamana intuisi dapat tumbuh subur?
Bagaimana mengasah intuisi?
Bagaimana pengalaman dalam menggunakan intuisi dalam proses pengembangan produk diperusahaan atau organisasi Anda atau dalam munculnya ide atau gagasan brilyan Anda?
Bagaimana peran intuisi dalam Anda menatakelola kegiatan penggalian ide, pengembangan ide, dan memasarkan produk baru hasil pengembangan ide atau konsep?

Author

- who has written 295 posts on avantifontana.com.

Author "Innovate We Can!" Manajemen Inovasi dan Penciptaan Nilai (Gramedia Widiasarana Indonesia, 2009), Facilitator & Coach for Innovation, Pemerhati dan Periset Bidang Manajemen Inovasi (Universitas Indonesia).

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Your Comments

5 Comments so far

  1. Pepey Riawati Kurnia says:

    Feel the Market
    Intuisi seseorang dibentuk dari pengalaman berulang dan proses pembelajaran sehingga menghasilkan petunjuk naluriah dan keyakinan untuk membuat keputusan. Intuisi bukan lawan rasionalitas juga mistis sehingga tidak dapat dipertanggungjawabkan kebenarannya. Intuisi terjadi dalam proses kognitif, bawah sadar, cepat, instan yang memerlukan kerja kreatif otak kanan kita. Dalam tekanan waktu yang sempit, intuisi akan semakin digunakan karena keterbatasan waktu untuk melihat data dan informasi yang diperlukan. Dalam proses percepatan pengembangan produk di mana waktu menjadi semakin pendek namun dituntut untuk menghasilkan kinerja produk optimal, pembuatan keputusan secara intuitif sangat berperan. Intuisi saja tidak cukup tanpa disertai dengan kapabilitas sumberdaya manusia dalam perusahaan untuk mentransformasi sumberdaya yang dimiliki perusahaan menjadi keunggulan dalam bersaing khususnya dalam pengembangan produk sehingga produk berkualitas baik yang mampu memenuhi kebutuhan konsumen dapat segera diluncurkan ke pasar. Praktisi pemasaran yang terlibat dalam pengembangan produk perlu sering mengasah dan mengembangkan intuisi dan kapabilitasnya, antara lain dengan sesering mungkin terjun ke pasar (“feel the market“) serta mengikuti perkembangan pengetahuan inovasi produk di dalam maupun di luar negeri.

  2. “Coaching & Intuition”

    From: Whitworth L., Kimsey-House, K., Kimsey-House H., Sandahl, P. (2007). Co-Active coaching: New skills for coaching people toward success in work and life. Davies-Black Publishing. Page 54:

    “Intuition often shows up in unexpected ways in the coaching conversation. Sometimes it’s a hunch. Or it might appear as a visual image or an unexplained shift in emotion or energy. The important thing to remember in coaching is to be open to intuition–trusting it, aware of it, and completely unattached to the interpretation. In the end, intuition is valuable when it moves the client to action or deeper learning. It is irrelevant, really, whether your intuition was “correct.””

  3. “Common Sense & Intuition”

    Management Decision, published by Emerald Publishing, is planning a special issue on Common Sense and other Decision Influences.
    Emerald is the world’s leading publisher of management research. Its focus on theory-into-practice means that all Emerald journals publish papers with direct application to the world of work. Eight to ten papers will be accepted for this special issue. All papers will be double-blind reviewed, after a preliminary screening by the guest editor. This call solicits both papers and reviewers.

    As a guide, papers should be between 3,000 and 6,000 words in length. A title of not more than twelve words should be provided.
    Articles should be submitted no later than June 1, 2008 to ScholarOne’s Manuscript Central at: http://mc.manuscriptcentral.com/md
    Author guidelines are on http://www.emeraldinsight.com/info/journals/md/notes.jsp

    Topics on which papers could be submitted include, but are not limited to:
    – Definition of common sense
    – History of research on common sense
    – Models of common sense
    – Values and cultural influences in common sense
    – Common sense and ethical behavior
    – Common sense influences on decisions
    – Evaluating quality of common sense
    – Development of common sense
    – Common sense and decision traps
    – Common sense, rational and critical thinking
    – Misconceptions about common sense and decisions
    – Attitudes, Experiences, and Learning influences on common sense
    – Interaction and Group Influences on common sense
    – Organizational “Systems” and other External Environmental Factors impacting common sense
    – Criteria for determining quality of decisions
    – Intuitive and deductive reasoning’s role in common sense
    For inquiries, please contact Erwin Rausch at didacticra@aol.com

    (Posted in this blog with permission 16/02/08 from Erwin Rausch)

  4. Pepey Riawati Kurnia says:

    “Aha! Sensation”

    When I discussed about intuition with one of director in Sinar Sosro, a leading local player in tea in bottle with brand name Sosro, he has experienced with ‘Aha! sensation’ when he was alone… A brilliant idea also come from this ‘Aha! sensation’ which is like enlightenment for him and then he realized that it was a very good idea. Hayashi (2001) said that our mind continuously processes information that we are not consciously aware of, not only when we are asleep and dreaming but also when we are awake…it helps explain that ‘Aha! sensation’ is we experience when we learn something that we actually already knew.

  5. I thought it was going to be some boring old post, but it really compensated for my time. I will post a link to this page on my blog. I am sure my visitors will find that very useful.


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